You do make a good point - however - my .02: I would think that JF would want to engage a long term strategy to both attract future season pass holders, and remain competitive in a difficult, at best - "flat" market. Blowing snow on closing day is just an illustrative example of a long term "perception" issue. Cleaning up the woods so you can ride/ski them without wrecking your equipment is a good thing. Ditto with appealling to a younger market, aggressive group sales etc. JFBB doesn't have big vertical, so it's the "extras" that would seperate JFBB from Sno, Blue, Elk, and others. Thanks,