They're already behind schedule, through no fault of their own, and they need to draw new people to the mountain.
You would think that they would give the hats to the people that attended the meetings to help get the word out. Or maybe they just got them. Seems to me that they have had plenty of time to figure out a marketing plan. Stickers, hats, T-shirts, hoodies and sweats, aren't those the standards for ski resort regalia?
Dude, for the sake of the long term success, you should care about what they are doing to stay afloat. It really strikes me as weird the more I look into this on why the marketing seems to be missing. Certainly back in the summer when they talking about snow guns in time for opeing they were thinking about advertising..
Someone in marketing? Marketing seems to be totally missing. Aren't baseball hats of this nature called "gimmes"? I have probably a hundred or more that have been given to me from contractors 1/10th the asset size of sno.. It doesn't make sense to charge so much. There is no profit if they don't sell any. Besides, I thought they were in the ski business not the hat business. I am surprised to only see a hat in thier store, they have had a lot of extra time due to plan and implement thier marketing.
WORD!!!!!!!!
added this point from a newspaper article to end this post.