The kids are rewarded with something....reading. I am not saying I would be proud to sponsor something like this. But, I don't know many programs that don't have some kind of catch to them. Someone from this MB pm'd me that Steamboat has a "kids ski free" program. When I looked into it further, I found out that they only ski free when the parents buy 5 or more days of lift tickets at $85 a pop. I'm not saying it wouldn't be great if Sno and other area mountains offered non-gimmicky programs, but I wouldn't hold my breath. They don't have to offer discounts at all. They could charge everyone full price all the time. Plus, as a parent, I would have no problem telling my kid that reading earns them a free lift ticket to a new mountain. They don't have to know there is a catch at all. They think they earned their ski day by reading books.