I care, a lot. I take tremendous pride when my local hill station is clean and free of unsightly aluminum alcoholic beverage containers. It's a zen experience to be out in nature at the ski slope and to be one with nature. I take in the sights of the alpine snow covered trees, the winter birds, the vast sights from the high altitude. To have my vision laden with ghastly images of piles and piles of Budweiser, Heineken and Yoo-Hoo cans shatters the natural aesthetics of the Kittatinny Mountains.